What’s up the road in 2020?

A new year, a new cycling season. Just like you are looking forward to soon dusting off your bike and getting some miles done – we at moomoo are also putting in the miles by fine tuning our existing product line moomoo, eagerly anticipating the year ahead. We are very excited about the year ahead so we though we would give you a taste of what to expect!

We are very proud with what we did last year, when we made the first step into recycled cycling clothing, with the launch of our Life-Cyclist jersey. Made fully from recycled plastic, this was a step (or pedal) in the right direction and we were proud to see it on worn on the top step of the podium at the 2019 Tour of Estonia as moomoo was the proud supplier of the leader jerseys. Maybe even being the first time a National tour leader jersey has been made entirely from recycled materials. After the success and positive feedback we received – we are proud to say that we are expanding our Life-Cyclist range to now include the pro bib shorts.

Our environmentally friendly ethos will also extend outside of the clothing material and into manufacturing, with the introduction of a new on-demand ordering process, helping us to cut down on wasted materials and overproduction.

We will be kicking off this new on-demand process with a range of eye catching and unique designs thanks to some exciting collaborations. The on-demand process will allow you to place your order and receive it the following week, freshly made and ready to go. This fast turnaround from order to receiving is made possible thanks to us having all our own production made in-house.

One of the things we are really excited about this year is expanding the women’s product range. We will be releasing a new women specific bib short and redesigning a lot of the products to include a women’s specific fit.

We will be introducing our moomoo essentials range – A range of essential items, always in stock, always available. Classic and smart our moomoo essentials range aims to ensure that we have the basic’s covered and available whenever you need them. This range will remain true to the moomoo philosophy with premium fabrics and designs.

We also look forward to some big events later this year with a sunny start to the Tour de France and the L’Etape du Tour down in Nice this year, we already are getting ready to celebrate it moomoo style. the Olympics this year takes on a taste of the orient with the games being held in Tokyo on the slopes of the mythical Mount Fiji. As proud kit supplier to the Estonian national team we aim to make sure our riders are dressed in style.

So there you have it. this year we aim to be more environmentally friendly, more unique, more inclusive and more moomoo! We hope you enjoy the ride with us.


Team Tartu 2024 – Balticchaincycling.com – UCI Continental Team at their recent pre-season training camp in Salou, Spain. Dressed exclusively in moomoo custom team apparel. Photo – Adam Illingworth/BCC