is a cycling apparel brand founded in 2013 by respected cyclist Allan Oras. moomoo brings together functional world-class fabrics, crafting skills and Estonian design. This way we create quality that can be felt by all cyclists. Among our clients, moomoo is proud to dress the cyclists in the National and Olympic team of Estonia.



Allan Oras

My name is Allan Oras. I put on my first cycling jersey as a boy in 1988. Since then I have raced for many different cycling teams in Estonia, Latvia, France and Italy for over 15 years, which culminated in my winning the European Mountain Bike Marathon Championships in 2009.

This first hand experience at the front line of cycling has led me to have first-hand experience with the innovation and development of cycling apparel over the past decades. In 2013 I founded moomoo, to pass on this knowledge and experience gained from professional sport and help develop new and exciting cycling apparel.
Just as it was racing in the peloton, I feel the key to success is to have a close-knit team and to strive towards shared goals. Strong teamwork is the hallmark of moomoo’s high quality.

My race continues.

Allan Oras

About moomoo

moomoo’s team

moomoo, which started off with just two employees, has grown to include a staff of more than 10 people where everyone is dedicated to their job.
Our goal is to be more than just another cycling apparel brand. We allow our partners to have insight into the production process by involving them in the design work. To this end, we create a mutually understanding relationship with every client. The prerequisite for creating unique and appropriate cycling apparel is a personal approach.
We can be sure of the quality of our clothes as they are all made in one place under one roof.

Our use of premium sports fabrics and quality control, have built moomoo’s reputation quickly in Estonia and abroad. Our range of products are designed to suit Nordic weather conditions and provide everything necessary for in-season as well as off-season cycling.
Our close connection with the cycling community, teams and riders means we are constantly recieving feedback and input on our clothes, this knowledge gets feedback into our design and development which results in a constantly improving product.

As of 2014 moomoo are proud to be the official cycling apparel supplier to the Estonian National Cycling and Olympic team.

Contact us



  • Foundation of moomoo with two employees
  • Basic series – gilet and long-sleeved jersey
  • Beginning of cooperation with Hawaii Express


  • First products for children
  • Pro series products
  • Becomes the cycling apparel partner of Tour of Estonia
  • Co-operation with Hawaii Express Estonian Cup
  • Co-operation with Eesti Rahva Velotuur
  • Estonia’s national cycling team clothing partner


  • Our very own sewers
  • Move to a new address at Riia 138c, Tartu
  • First products for women
  • Co-operation with MTB Est


  • Pro collection
  • Rio Olympic Games
  • Co-operation with Mina Olen Jalgrattur magazine
  • ‘Best new undertaking in Tartu’ title


  • EST.1918 collection
  • Riparo jacket
  • Dryarn® base layers
  • All new website with product catalogue


  • Supplied Tour of Estonia with first ever fully recycled leaders jersey