Hawaii Express is the largest retailer of cycling gear in the Baltic Sea region. Company staff mostly forms the team around Hawaii Express, but it also features cyclists from the likes of Tanel Padar and Märt Avandi and professional athletes. One of the fastest female cyclists in Estonia, Liis Rist, also competes wearing Hawaii Express’s special yellow and black kit, as does mountain bike racer Martin Loo, who is on par with the best in the world.
moomoo and Hawaii Express started working together back in 2013, i.e. when moomoo was first founded. It was then that this famous company took a partial chance with a local manufacturer that had only just taken up business. At present, moomoo is proud to dress the entire Hawaii Express team.
Scott is a sports brand that was founded in 1958 and does not need any further introduction in these parts, courtesy of Hawaii Express. As one of the central brands in the cycling world, Scott has constantly been at the forefront of evolution; for example, Scott’s bicycles have won at the Tour de France and the Olympics. This makes it no surprise that, just like members of the Hawaii Express team do, moomoo refers to Scott as its go-to bicycle brand.
Martin Loo competes in cross-country mountain bike racing and is one of the very best in the field, having claimed first place in various UCI races in different categories. He has won all the Estonian national championships in mountain bike racing and cyclo-cross over the past years.
PULT creative agency, with Jüri Lõun, is behind the design of Hawaii Express’s team kit.
The main differences between Hawaii Express’s attire compared to the regular PRO collection are in the details. Both the cycling bib and jersey use alternative fabrics that render the design more personal even with regard to the materials used. For the bibs we used Tri-Force Opaque, a thinner fabric than usual that has been dyed black beforehand to provide a sound jet-black result. Combined with the transfer details with the team’s symbols, the bibs fit in well with the rest of the kit.
